ETTA LOVES x LIBERTY Water-Resistant Sensory Outdoor Playmat

The Ultimate Sensory Outdoor Playmat: Etta Loves x Liberty The iconic elegance of Liberty London meets the groundbreaking science of infant vision. The Etta Loves x Liberty Outdoor Playmat brings the classic Fairford Shadow pattern to life through the eyes of a baby. Carefully scaled and reimagined in collaboration with a consultant orthoptist, this high-contrast design is scientifically engineered to attract and hold your baby’s visual focus from birth to around 4 months. This is pattern with purpose: breathtaking Liberty beauty working in perfect harmony with infant-vision science, providing your little one with something they can actually see for longer, calmer play. Scientifically Designed for Infant Development Science-Backed Engagement: As your baby's vision rapidly develops, this mat provides the exact visual challenge they need, supporting focus, movement tracking, and vital cognitive growth. Developed in collaboration with The University of Sussex Baby Lab. Moments of Peace for Parents: When babies are genuinely captivated by what they are looking at, parents get real moments of calm. Expect longer tummy time, easier playtimes, and quieter outdoor adventures. Perfect for Outdoor Adventures Generous & Cushioned Comfort: Measuring 1.2 metres square (47" x 47"), it creates a spacious, softly padded, and clean environment for lying, kicking, rolling, and tummy time, no matter where you are. Waterproof Base: Designed specifically for the great outdoors. The durable, water-resistant black base makes it the ultimate companion for the garden, park, beach, or even as a family picnic rug. Travel-Friendly Canvas Bag: Lightweight and highly practical, the playmat folds effortlessly into its included premium black canvas carry bag with a comfortable shoulder strap. It’s always ready to go with you. Ethical & Sustainable Luxury Because your baby deserves the absolute best. Etta Loves is a Certified B Corp, utilizing GOTS organic cotton, recyclable packaging, and partnering exclusively with ethical factories and suppliers. We don't just talk about sustainability; it is woven into every thread.