Tried & True

Tried & True is a tribute to the kind of values that never go out of style. Featuring a full waving American flag framed inside a familiar Houndstooth oval badge, complete with signature branding, this design feels like something that’s always belonged—steady, recognizable, and built to last. Part of our All-American Originals collection, it reflects the quiet confidence of knowing where you come from and carrying it with you wherever the day leads. Created for our All-American Summer campaign and America’s 250th birthday, Tried & True celebrates what it means to stay grounded in the things that matter: good people, strong communities, and traditions worth holding onto. At Houndstooth, being tried and true has never been about standing still—it’s about showing up, year after year, with the same commitment to quality, character, and the stories that connect us.