K18 TRIPLEBRIGHT Purple Shampoo | Brass Gone in One Wash

The first triple-action purple shampoo to remove metals + minerals, neutralize existing brassiness, and defend against future brassiness for blonde hair like new, hair like new*. What It Does Powered by K18 triple-action technology: Removes brass-inducing metals and minerals with ionic detox Neutralizes brassiness with precision violet technology that won’t stain or overtone Defends against future brass with biopolymer to help prevent reattachment of metals + minerals during washing Benefits 1 wash removes up to 3 months of brass from hard water* Neutralizes brassiness without staining or over-toning Ideal hair tone is restored and evened** Easy-to-apply foam How to Use Apply foam shampoo to wet hair, distribute evenly, and lather from roots to ends. Let sit for 1-3 minutes, then rinse. Use up to once weekly. Suitable For Blonde, highlighted, and lifted hair. Color safe. Key Ingredients Acid Violet 43 — the violet pigment that neutralizes yellow and brassy tones without staining hair or overtoning. Sodium Phytate — a chelating agent that binds metals and minerals from hard water, lifting existing buildup. Polyquaternium-77 — the biopolymer that helps keep metals and minerals from reattaching to hair after rinsing. Ingredients Water(Aqua)(Eau), Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Alaninate, Sodium Methyl Cocoyl Taurate, Propanediol, Polysorbate 20, Cocamidopropyl Betaine, Trisodium Dicarboxymethyl Alaninate, Sodium Phytate, Polyquaternium-77, Glycerin, Sodium Polyaspartate, Sodium Citrate, Sodium Gluconate, Citric Acid, Tetrasodium Glutamate Diacetate, Aspartic Acid, Caprylyl Glycol, Cocamidopropyl Dimethylamine, Sodium Glycolate, Sodium Hydroxide, Sodium Benzoate, Sodium Chloride, Acid Violet 43 (CI 60730), Phenoxyethanol, Fragrance (Parfum), Hexyl Cinnamal, Hydroxycitronellal, Citrus Limon (Lemon) Peel Oil, Tetramethyl Acetyloctahydronaphthalenes, Limonene, Benzyl Salicylate, Citrus Aurantium Peel Oil, Citrus Aurantium Flower Oil. Frequently Asked Questions How often should I use this? Up to once a week. It's a targeted treatment shampoo for brass, not a daily wash. Will it stain my hair or turn it purple or grey? No. The violet pigment is formulated to neutralize brass without staining or overtoning, even with regular use. Is it safe on color-treated hair? Yes. It's color safe and made specifically for blonde, highlighted, and lifted hair. Do I still need my regular shampoo? Yes. TripleBright is a weekly brass-control treatment, used in place of your regular shampoo on the days you use it, not a full replacement for your everyday cleanser. *In a scientific test following 1 application of TripleBright, 1 wash removed up to 3 months of brass from hard water. **In a study of 37 bleached/highlighted subjects using TripleBright at least once a week for 3 weeks, ideal hair tone was restored and evened.