BOOK: Build A Clothing Brand from Scratch
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description: Most people think building a brand is about making cool products and hoping they sell. That's why most people fail. The truth? Building a lasting brand has nothing to do with luck—and everything to do with mindset, strategy, and relentless execution. In How To Build A Brand From Scratch, David Jefferson—founder of Stackin Kickz, a streetwear brand that went from the trunk of a car to 7-figure sales—breaks down the real process behind turning your vision into a brand people actually connect with. This isn't theory. This is 16 years of trial, error, reinvestment, and wins distilled into a straightforward blueprint for anyone ready to do the work. The Book is 86 pages long. What You'll Learn: 📍 Chapter 1: Your Why — Why purpose beats hype every time (and how to define yours) 🎨 Chapter 2: Design — How to turn your vision into something people can see and feel 🏭 Chapter 3: Vendors — Finding the right manufacturers without getting burned 💼 Chapter 4: Professionalism — Moving like a real brand so people treat you like one 🤝 Chapter 5: Building Your Community — Why community builds the brand (not the other way around) 💰 Chapter 6: Reinvestment — The discipline of delayed gratification and playing the long game ⏳ Chapter 7: The Reality of Success — Why wins and failures are both necessary (and how to handle the slow times) 🧠 Chapter 8: Brand Mentality — The separator between those who last and those who quit 86 pages of great information!! Plus: Reflection worksheets at the end of every chapter to help you apply what you learn immediately. Who Is This Book For? ✅ Aspiring fashion and streetwear brand owners ✅ Creatives ready to turn their side hustle into a real business ✅ Entrepreneurs who want to build something with meaning, not just money ✅ Anyone tired of surface-level advice and ready for the real blueprint Why Listen to David Jefferson? David didn't have investors, a business degree, or industry connections. What he had was vision, work ethic, and brand mentality. He …
brand: Stackin Kickz
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