DIRECCION DE MARKETING 12ED.

DIRECCION DE MARKETING 12ED.

SKU: 9789702607632
4000.00 USD In stock Buy at Merchant

This book is a leading resource in marketing education, covering depth, breadth, and relevance. It focuses on managerial direction, analytical approach, multidisciplinary perspective, and global coverage. The twelfth edition includes holistic marketing concepts and detailed case studies.

  • The description claims that the book presents four key dimensions of holistic marketing.

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