Ultra Gentle Dog & Cat Liquid Shampoo

Size: 8 fluid ounces Clean, simple care for the pets you love. This fragrance-free dog and cat shampoo is thoughtfully crafted for everyday use, using naturally derived ingredients and mild, plant-based cleansers—not soap—to gently cleanse without stripping the coat or disrupting your pet’s skin. The pH-balanced formula supports a healthy skin barrier while leaving fur soft, clean, and comfortable, making it a consistent, easy choice for regular bathing routines. Key Benefits Not Soap (No Saponified Oils - No Lye) Fragrance-Free (No Essential Oils or Added Scents) Gentle, Plant-Based Cleansers Helps Soothe Sensitive Skin (Oat-Based Formula) Hydrates Without Leaving Residue pH Balanced for Dogs & Cats Safe for Regular Use Why “Not Soap” Matters Many pet shampoos marketed as “natural” are actually soap-based, made from saponified oils and use lye. While that may sound appealing, true soap has a naturally high pH that can disrupt your pet’s skin barrier—leading to dryness, irritation, and coat issues over time. Our formula is different. By using gentle, plant-based cleansers instead of soap, we’re able to properly balance the pH for both dogs and cats—resulting in a much gentler, more skin-friendly clean. Why Fragrance-Free Dog & Cat Shampoo Matters Dogs and cats experience the world through scent. Added fragrances—whether synthetic or from essential oils—can be overwhelming and irritating, especially for sensitive pets. Instead of masking odors, we focus on truly cleaning the coat. The result is a naturally fresh pet, without unnecessary additives. What’s Inside (Simple Ingredients) Plant-based cleansers – gently remove dirt and buildup Colloidal oatmeal & oat protein – help soothe and support skin Skin-friendly moisturizers – help maintain hydration and softness Natural thickeners – create a smooth, easy-to-use texture Gentle preservative system – keeps the formula safe and stable 👉 Full ingredient breakdown here: https://woofsandwax.com/pages/liquid-shampoi-inci What We Leave Out No added fragrance or essential oils No soap (no saponified oils, no lye) No sulfates (SLS/SLES) No parabens No dyes No harsh additives How to Use Wet your pet’s coat thoroughly Apply a small amount and gently lather Rinse well Repeat if needed Safe for regular bathing. Who It’s For Dogs & cats of all breeds Sensitive or allergy-prone pets Pets that don’t tolerate soap-based shampoos Multi-pet households Pet owners who prefer fragrance-free products What to Expect Since our shampoos also act as a conditioner, you will experience a light, low-foam lather that rinses clean without residue - not large bubbles as you would expect with harsh soap products. Your pet’s coat will feel soft, clean, and naturally fresh—never coated or artificially scented. Made With Intention Handcrafted in small batches in Wisconsin using carefully selected ingredients—nothing extra, nothing trendy, and nothing your pet doesn’t need. FAQ What do you mean by “not soap”? This shampoo does not use saponified oils (soap). Instead, it uses gentle, plant-based cleansers that allow the formula to be properly pH-balanced for pets. Is this safe for cats? Yes. This formula is specifically designed to be safe for both dogs and cats, without ingredients that are commonly problematic for felines. Will it still clean without strong suds? Yes. While it produces a lighter lather than traditional shampoos, it still cleans effectively without stripping natural oils. How often can I use this? This shampoo is gentle enough for regular use, depending on your pet’s needs. Is this tear-free? While very gentle, we recommend avoiding direct contact with your pet’s eyes, as with any shampoo. Simple. Gentle. Not soap. Just the clean your pet actually needs.