Victrola VV-IV Phonograph (1911-1924)

Victrola VV-IV 🥇First Affordable, Internal Horn Phonograph The Victrola VV-IV, introduced in the summer of 1911 for just $15, was the first entry-level, tabletop internal-horn phonograph designed to make the "talking machine" affordable for the average American family. A compact, lidless model with a solid oak cabinet, it underwent several design iterations, most notably replacing its early stamped-metal front grille with a series of wooden slats—initially five, then three—that served as a rudimentary volume control when the cabinet doors were opened or closed. Despite its budget-friendly single-spring motor, the VV-IV was a massive commercial success, with approximately 630,000 units produced over its thirteen-year lifespan. As consumer demand shifted toward the more powerful "Orthophonic" electronic machines and the rising popularity of radio, Victor finally discontinued the VV-IV in the spring of 1924, with the final remaining stock often sold at "half-price" clearances throughout 1925 to empty factory warehouses. Source: Elephant's Trunk Flea Market