Freedom of the American Road (Bradbury Thompson)

There was a time when selling cars involved selling the country. People needed to be sold on the idea that there was more to see and a reason to see it. This was published by the Ford Motor Company to pitch the open road and address its perceived problems. We don’t actually love driving, but we’re sold on the design by a young(ish) Bradbury Thompson (He was 45 when this was published.) and Nelson Gruppo. A weirdly uncommon item from the collection of Steven Heller.