The Soft Filter Routine

Product Overview The Iconic London Soft Filter Routine is a curated three-piece bundle containing the Underglow Blurring Primer, the Soft Touch Buildable Blurring Bronzer, and the Soft Touch Buildable Blurring Blush. Together they deliver a complete, softly filtered complexion — a primed and perfected base, buildable bronzed warmth, and a seamless soft-focus flush of colour — for a flawless, airbrushed, lit-from-within glow. What's Included Underglow Blurring Primer (27ml): A skincare-makeup hybrid primer that primes, blurs and minimises the appearance of pores. Infused with Artemisia Capillaris, Vitamin C and soft-focus blurring powders for a radiant, perfected canvas that makes makeup last all day. Soft Touch Buildable Blurring Bronzer (9g): A hybrid cream-to-powder bronzer available in four shades — Toasty, Sea Salt, Heatwave, and Sun Soaked — that adds buildable warmth and dimension for a natural sunkissed glow. Soft Touch Buildable Blurring Blush (5g): A hybrid cream-to-powder blush available in four shades — Fridays, Shady Lady, Teddy Bear, and Grape Juice — that blends seamlessly for a soft-focus flush of colour. Key Benefits Blur-Perfected Base: The Underglow Primer minimises the appearance of pores, smooths skin texture and extends the wear of the bronzer and blush applied on top. Hybrid Cream-to-Powder Cheek Formula: Both the bronzer and blush melt into the skin for seamless, effortless application that sets like a powder for all-day wear. Soft-Focus Finish: All three products are formulated to smooth the appearance of skin texture for a filtered, airbrushed complexion. Buildable Colour & Warmth: The bronzer and blush are both designed to be layered — from a natural, everyday glow to a more sculpted, defined look. Skin-Loving Ingredients: The primer features Vitamin C and blue-light protection, while the bronzer and blush are infused with vegan collagen, hyaluronic acid, ceramides and squalane — for skin that looks flawless and feels nourished. Ingredients & Benefits Artemisia Capillaris: A Japanese plant extract that helps protect against blue HEV light from screens and devices. Vitamin C: A potent antioxidant that helps boost skin radiance and protect against free radicals. Soft Focus Blurring Powders: Instantly smooth the appearance of fine lines and pores for a pore-perfected, airbrushed finish. Vegan Collagen: Helps to visibly smooth the skin's appearance. Hyaluronic Acid: Provides deep hydration for a plump, refreshed look. Ceramides: Protects and supports the skin barrier. Squalane: Nourishes and softens the skin for a smooth finish. Available Bronzer Shades Toasty: A fair-light neutral bronzer. Sea Salt: A warm medium olive bronzer. Heatwave: A golden tan bronzer. Sun Soaked: A deep warm bronzer. Available Blush Shades Fridays: A cool-toned baby pink. Shady Lady: A soft mauve rose. Teddy Bear: A warm peachy rose. Grape Juice: A deep berry pop. How to Apply Start with the Underglow Blurring Primer — shake well, apply 2–3 drops all over the face and blend with fingertips or a brush, focusing on areas prone to excess shine. Once skin looks blurred and perfected, sweep the Soft Touch Buildable Blurring Bronzer across the cheeks, forehead and nose where the sun naturally hits, for warmth and soft definition. Then apply the Soft Touch Buildable Blurring Blush to the apples of the cheeks and blend outward. Build and buff all three formulas together for a seamless, lit-from-within, airbrushed finish — from a natural everyday glow to a more sculpted, defined look.