An Empirical Analysis of Factors Influencing Customer Loyalty in Sichuan's Online Auto Sales in China

An Empirical Analysis of Factors Influencing Customer Loyalty in Sichuan's Online Auto Sales in China

Brand: Toronto Education Press for Publishing Books & Journal
16.00 USD In stock Buy at Merchant

The study explores factors affecting car purchases online in Sichuan using TAM, SET, and ECT, focusing on e-service quality, e-trust, perceived usefulness, and perceived ease of use to understand customer satisfaction and online loyalty.

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