Logos that Last: How to Create Iconic Visual Branding

A practical, visual guide to building logos with weight, clarity and staying power. In Logos That Last, award-winning designer Allan Peters opens up his working process, showing how strong marks are developed from rough ideas into polished visual identities. Rather than treating logo design as decoration, the book looks at branding as a system: concept, form, client relationship, refinement, application and long-term use. Across detailed case studies, sketches, finished marks and brand extensions, Peters explores how to turn a good idea into something sharper, simpler and more memorable. The book covers visual problem-solving, creative discipline, consistency, rebranding, icons, patterns and how a logo can grow into a wider identity without losing its core. Clean, direct and highly visual, this is a useful shelf piece for graphic designers, brand builders, students, illustrators, creative studios and anyone interested in why certain marks stay with us. A strong addition to any design library — especially for those drawn to logos, identity systems and the quiet craft behind visual branding that lasts. Details Publisher: Rockport Publishers Author: Allan Peters Format: Hardcover Pages: 208 Dimensions: 21.6 × 25.4 cm Weight: approx. 952 g Language: English Publication date: November 2023 ISBN: 978-0-7603-8317-9