Rebuild. Clarify. Strengthen. 100% Natural ultimate deep-cleansing, degreasing, clarifying and coat-strengthening wash. Crafted with the purifying action of earth’s natural cleaner Activated Charcoal to eliminate toxins, pollution, allergens, impurities, UV damage, grime, dirt, greasy, oily skin and coat, and brighten dull coats of any color, spruce up white coats, reduce stains and product build-up. Combining with ethically sourced, sustainable Keratec IFP-PE™ from pure New Zealand Wool, this active keratin protein performs as it does in nature to actively help repair and rebuild damaged coats, enhancing resilience and shine, restoring strength, elasticity and smoothness to the skin and coat. By providing a ‘protein shield’ it helps reduce frizz, less coat breakage and provides better manageability, with enhanced conditioning and protection against environmental damage. Balancing with the super-nutrient of the sea, New Zealand Sea Kelp to remineralize with iodine, calcium, magnesium and iron that nourish hair follicles and supports coat growth with nutrients to help detoxify the skin supporting skin health. Harnessing the proven power of New Zealand’s ‘liquid gold,’ Manuka Honey to feed, protect and renew dogs’ skin and coat, as a natural humectant, it draws in moisture for luster and high-shine. A gentle, pure, non-toxic yet powerful high-performance blend crafted and explicitly-designed to help assist an ultra-clean reset, restore, refresh and strengthen the skin and coat whilst promoting healthy, natural coat luster and shine. Fragrance-free for a natural gentle, pure aroma, and hypoallergenic making it suitable for all life stages from pups 12 weeks of age to seniors and for all coat & breed types from city dwellers to show, working, sporting and field dogs. Trusted and used by professional groomers around the world, for use at home or in the salon. For the best a dog can get, without compromise. Dilute 10:1 100% of total ingredients are of natural origin. Proudly crafted and made in New Zealand. Works Well With: smith&burton Hydrating Conditioner and smith&burton Soothing Conditioner