These two marketing concepts were designed with architecture+ for Siena University. This unbuilt academic addition to Roger Bacon Hall merges contemporary architectural clarity with the institution's traditional campus fabric. The design features flexible, technology-enabled learning environments, transparent collaborative hubs, and intentional connection points that encourage interdisciplinary exchange among students and faculty. By prioritizing clean lines, contemporary design, and light-filled communal spaces, the proposal presents a contextually grounded vision for modern higher education.