Playing cards are one of the most recognisable systems ever designed. This deck asks a simple question: what happens when you remove everything human from that system and leave only the data behind? The familiar structure has been stripped to its rawest form. Each card contains only the code that defines it - rendered exactly as a computer would interpret it. What remains is a functional, minimal object - intentionally abstract, just how mathematicians like it. Each card can be scanned using a specially built companion web app - point your camera at the raw data, hit render, and the system translates that code into a fully realised playing card layout - suit, rank, everything the data was always describing. Pure Data Playing Cards are produced by Dan Berg: a London-based contemporary artist, BAFTA-winning writer and former writer on Cartoon Network's The Amazing World of Gumball. Price = 1637 pence (the 259th prime number) = £16.37