THE TEA | Room Spray 100ml

THE TEA | Room Spray 100ml A considered blend evoking clarity and truth THE STORY In 2022, I was asked to create a fragrance for the Turquoise Mountain Candle, a luxury product designed to raise funds for a royal charity supporting Palestinian artisan communities. For over two years, I invested myself completely in this project — formulating the scent, sourcing materials, ensuring regulatory compliance, solving technical problems. My name was prominently featured as the fragrance creator. In March 2025, my name was removed from the product without notice or explanation. The reason was documented in an internal email from the brand's Managing Director: "Nadeem Crowe, the maker of the scent, is officially campaigning for Palestine and we CANNOT be politically involved in our products." I was erased because I advocate for Palestinian rights. What made this worse was the asymmetry. While the brand removed my name citing political neutrality, they simultaneously maintained and actively promoted a named collaboration with an Israeli architect whose stated practice is explicitly Zionist in purpose — designed to encourage immigration to Israel and create "ambassadors" for the Israeli state. This is not political neutrality. This is discriminatory application of political criteria based on which side of a geopolitical question you advocate for. WHY THE TEA "Spilling the tea" means revealing what was hidden. The Fischer email — the documented proof of discrimination — is the tea being spilled. And lapsang souchong, the heart of this fragrance, is literally tea: dark, smoky, impossible to ignore. Every bottle of THE TEA carries the story. The fragrance that a luxury brand tried to erase is now being sold under my own name, with the truth printed on every label. This is not a threat. It is accountability made tangible. THE FRAGRANCE THE TEA is built on lapsang souchong — a Chinese black tea famous for its intense, smoky character. The scent evokes the deep amber warmth of tea leaves dried over pine wood fires, creating a richness that fills a room and lingers in the air long after the initial spray. It is a scent that persists. A scent that cannot be ignored. A scent that, like truth, leaves its mark. Unlike the original candle — which launched anonymously, stripped of its story and creator — THE TEA room spray carries both the fragrance and the narrative. When you spray this in your home, you are not just creating ambiance. You are making a statement. OUR COMMITMENT A proportion of proceeds from every sale of THE TEA goes directly to charities supporting Palestinian communities and Palestinian artisan rights. This is a product created by a Jordanian-British perfumer to support the communities and causes I care about — the communities that the original brand tried to silence me about. When you buy THE TEA, you are not just purchasing a fragrance. You are joining a conversation about accountability, about the right to advocate for what you believe in, and about refusing to be erased. PRODUCT DETAILS **Size:** 100ml room spray **Scent Profile:** Smoky, warm, persistent **Key Notes:** Lapsang souchong, amber, musk **Made by:** Rook Perfumes **Spray Pattern:** Fine mist **Longevity:** 4-6 hours in average room A FINAL NOTE I attempted to resolve the original situation through fair commercial negotiation. The brand refused to engage in a way that recognised my time. work and treatment. I tried to resolve it privately. So now this fragrance tells the story publicly. Every bottle is a conversation starter. Every spray is a small act of resistance against erasure. The fragrance you tried to erase is now impossible to ignore. Dr Nadeem Crowe is a British-Jordanian emergency medicine doctor and fragrance formulator. He is the creator of Rook Perfumes and is currently pursuing an employment tribunal case for discrimination against Royal Free London NHS Trust. A proportion of proceeds from THE TEA goes to charities supporting Palestinian communities. "I created this fragrance to celebrate my heritage and support a charity working with Palestinian communities. Instead, I was removed because I advocate for Palestine. The brand said they 'CANNOT be politically involved.' But they are politically involved. They are simply on a different side. Now you can buy the fragrance they tried to erase, with the truth printed on every bottle." Dr Nadeem Crowe