How to create typefaces

2nd & Revised Edition How to create typefaces, from sketch to screen. The revised and updated classic on the art and technique of type design. Buy Download Book Sample The know-how of seasoned type designers, right in your hands. Cristóbal, Laura and José are no less than towering figures in the Type Design industry. This is why this book is recommended reading in every faculty, school, and course that teaches about type. So much so that it was sold to out-of-print. It goes from a blank piece of paper to a published typeface. Ideation, digital production and tools, form and optical adjustments, programmes and distribution, typology and best practices. And then some more: How to Create Typefaces is back in this revised, redesigned and expanded edition. From Scratch to Impeccable How experienced designers sketch, master and publish typefaces. A Technical Sherpa Digitization, tools and technical concepts: with your hand held every step of the way. Learning to See Form, proportions, optical adjustments. What makes type great, in depth. Consistency in Expression Anatomical traits, structure and flair. When, how and why. Know the language, both visual and verbal. Shaping around Shape Type is an indivisible dance between black and white. A sharp eye onto a delicate balance. From Type Designers, for Type Designers From dipping toes for the first time to decades-in-business professionals looking for fresh insights, How to Create Typefaces always have something to consider. It is personal, approachable and insightful; a teacher, mentor and peer in book format. A Brand Architect’s Decoding Tool Type isn’t just a Type Designer’s job. Unshakeable wordmarks, solid and tasteful text, a unique voice: Brand Designers live for type. No pretentious gatekeeping, no mysterious esoteric concepts. All explained, in detail. Having knowledge is being several steps ahead. Atomic by Design Every visual design system has its tokens, components, mechanics. Its atoms, molecules, and organisms. Type is no different. Understand how to break it in subcomponents and how these interact. How particles build structures, and how structures build systems. Disassemble, identify, categorize and put it all together again. Whole, cohesive, flawless. Looking to See Type can seem full of sleights of hand. Circles that aren’t circles, strokes that appear — but aren’t — equal, asymmetry that seems symmetric, unevenness that feels even. It is not a trick; it’s both method and science. Learn to see, identify and manipulate form like professionals do. Visual World-building Typefaces are as diverse as we are, and there is a world of we. Designing in several writing systems, notations and visual cultures brings this world together, one spectator at a time. Learn the tools to pair multiple scripts, to strategize complexity. To become stylistically diverse. SPECIFICATIONS Extent: 160 pages. Typefaces: 200+, by Cristóbal Henestrosa, Laura Meseguer and José Scaglione. Visual Documentation: +120 technical diagrams, illustrations and samples. Binding: Smyth Sewn (laying flat) for professional workbench use. Paper: Munken Print Cream (Artic), Bier (Gmund), Geltex (Guarro Casas). Printing, Binding & Finishing: Gráfica Maiadouro. Language: English ISBN: 978-989-53786-7-8 Curious? Here’s some eye candy for you: click below to download a more thorough sample, along with the full table of contents. See exactly what this revised edition has to offer. Download Book Sample Preface by Gerry Leonidas University of Reading “(…) Absorbing for the practitioner, fascinating for the perpetual learner. (…)” Authors Cristóbal Henestrosa As a Mexican typeface and book designer, his work has won prestigious awards from the Type Directors Club and Tipos Latinos. Currently a typography professor at UNAM, he designs custom type families for major institutions and contributed to the Spanish editions of classic texts like Bringhurst’s The Elements of Typographic Style. Laura Meseguer Laura Meseguer is a Barcelona-based typographer, type designer, and educator. She co-founded Type-Ø-Tones, one of Spain’s pioneering digital type foundries. Alumni of the Type & Media program at the Royal Academy of Art, The Hague, she later served on the board of ATypI. She also directs Tipo-g, an independent type design school based in Barcelona. Her custom and retail typefaces have received multiple international awards and recognitions. José Scaglione As an Argentinian typeface designer, lecturer, and author, he co-founded the award-winning independent foundry TypeTogether. A former president of the Association Typographique Internationale (ATypI), he frequently lectures at international conferences, authors books on typography, and co-directs the MA in Editorial Design at the National University of Litoral. Testimonials “How To Create Typefaces is both a readable workshop as well as a holistic exploration of type design, theory, and practice.” Jessica McCarty Alphabettes.org “This may be the most fruitful publication so far available in the discipline.” Sébastien Morlighem Researcher, writer, lecturer, Barcelona and Amiens. First published in Eye no. 84 vol. 21 2012 “How to create fonts. From the sketch to screen […] fulfills its purpose perfectly by putting on the table all the factors that come into play when designing a typeface.” José Ramon Penela UnosTiposDuros “It is about a very instructive book, full of illustrations as an example and that helps us become familiar with concepts that are usually unclear to newbies […]. It also helps us see typography in a different way.” Manuel Rivas Writer & journalist “Here, type design is taught in detail and to the highest standard.” Oliver Linke TGM online Promotions Oh, and there’s more! Ever wondered about how letters are structured? You read the book and want more insights into the shape of letters? We have the perfect companion to your How to Create Typefaces! Have a look into the Letterform Structure – Poster. 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