Brush Cleansing Balm

An unscented solid balm that lifts makeup, oil, and residue out of brush bristles, no synthetic fragrance along for the ride. It conditions as it cleans, so both synthetic and natural brushes stay soft and last longer. The unscented, fragrance-free angle is worth leaning into here since synthetic fragrance sits on your Top 25 Never list. It's a real differentiator, not just a feature.