A colour people react to before they read the card Fifty roses in a deep, near-black tone, hand-tied into a round dome and finished by our florists on the day it goes out. No rose grows true black. These read black indoors and show a dark burgundy edge in daylight. Black is the only rose colour that gets a reaction before the card is opened. Every other colour is received first and interpreted second; this one is interpreted immediately. That is the reason to send it, and the reason to think first. What black roses are understood to mean The modern reading is individuality, elegance, and strength carried through something difficult. It is the colour for the friend who has never tried to blend in, or for someone who has come through a hard year and would find pastel pink patronising. There is also an older association with farewell that has not died out. Both are live at once, and the recipient decides which applies before they read anything. So the free hand-written card matters more here than with any other colour. One line closes the gap. Something as plain as: “You have never once tried to be someone else. Fifty of these, because that deserves saying out loud.” Send black roses with a blank card and you have handed someone a puzzle instead of a compliment. Our guide to rose colour meanings compares the alternatives. Who it suits, and who it does not It works for a birthday for someone with a strong personal style, a hard-won milestone, an anniversary between two people with their own private language, or anyone in fashion, music or design who is tired of red. Fifty stems reads as deliberate rather than convenient. Two situations where it is the wrong choice, and we would rather say so: A first romantic gesture. Black asks someone to interpret you before they know you well enough to read it right. A red rose bouquet carries no ambiguity, which is what a first move needs. Condolence or sympathy. The farewell association makes black land as pointed rather than gentle at a loss. White roses are the right call there. If black is right but fifty is not, the other black rose bouquets run smaller and larger, and there are more fifty-stem bouquets in other colours. Delivery in Dubai We deliver in Dubai only. Order by 10 PM for same-day delivery, arriving within 3 hours. If you need it sooner, message us on WhatsApp at +971 50 495 4437 for express in 1 to 2 hours. Delivery is free over AED 200, so it is included here. We are open 9 AM to 11 PM every day. No cash on delivery: card at checkout, or a payment link over WhatsApp. Making them last Fresh roses hold 5 to 10 days. In Dubai the air conditioning does more damage than the heat outside: dry moving air pulls moisture from the petals faster than the stems can replace it, so a vase parked under a vent fades days early. Keep it clear of vents and out of sun through glass, trim the stems every couple of days and change the water when it clouds. Why order from us We have been trading in Dubai since 1994, so 32 years. Flowers are prepared fresh daily and every bouquet is handcrafted in-house by our own professional florists, never outsourced and never pre-made. We are rated 4.9 out of 5 from 1,169 Google reviews, and the hand-written card is free with every order. Is it suitable for a funeral? We advise against it. The older farewell meaning makes it read as pointed at a loss. White roses are the kinder choice. Can I send it anonymously? You can, but with this colour we would not. Black without a name is easily misread. Use the free card and sign it. How late can I order for today? By 10 PM for same-day delivery within 3 hours, or message WhatsApp for 1 to 2 hour express.