BOTTLED AMBITION: A BEGINNER'S GUIDE TO LAUNCHING A FRAGRANCE BRAND

Every great fragrance brand starts the same way: with an idea, a scent memory, and a thousand decisions nobody warns you about. This class pulls back the curtain on what it actually takes to go from "I want to start a perfume line" to holding your first bottle in your hands. We'll walk through everything a first-time founder needs to know: You'll learn how to pick a perfumer or fragrance house to bring your vision to life, and what that relationship actually looks like from first brief to final formula. We'll dig into branding and story; creating a narrative, and a visual identity that makes people feel something before they even smell it. You'll get a clear, no-jargon walkthrough of the regulations every founder needs to know (IFRA compliance, labeling, safety assessments), along with the bottle and all the other elements — packaging, components, minimums, sourcing — that shape how your product looks and feels in someone's hands. From there, we'll talk about actually getting to the finish line: managing costs, avoiding common first-time mistakes, and putting all the pieces together into a real, launchable product. And once it's all assembled; now what? No fragrance background required. No business degree required. Just curiosity; we'll meet you exactly where you are. Come as you are. Leave with a plan.