EMBA Masterclass: How Will AI Change Your Industry?

As AI rapidly reduces the cost of building software, enormous new value is being created across industries. But value creation while AI is already creating opportunities for greater efficiency, many expected gains have yet to materialise beyond the automation of routine and entry-level tasks. Its strategic potential, however, extends much further. In this interactive EMBA Masterclass, we will explore practical frameworks that can help organisations identify where AI may create meaningful value. We will examine how to select promising applications, design effective experiments, and determine whether proposed use cases can deliver on their potential. Drawing on insights from research and practice, we will also consider the limitations and potential downsides of AI, helping managers design sharper, more responsible initiatives and align them with their organisation’s broader strategy. In this session, you will: • Understand the origins of competitive advantage—and when and how AI may change them • Apply a practical framework to identify where your organisation could use AI • Explore what must be in place, both within the company and in its wider environment, for AI to deliver on its promise • Gain actionable insights for aligning AI initiatives with corporate strategy. This masterclass is designed for managers and executives who want to move beyond viewing AI as a simple automation tool and begin unlocking more of its strategic potential. Here are the details: Date and time: Thursday, 10 September 16:00 – 18:00 Place: DTU Lyngby Campus, Kollegiebakken Building 421 – 2800 Kgs. Lyngby – where to find us Program: 15:45 Arrival 16:00 Introduction to the EMBA programme & Reflections from an EMBA alumnus 16:30 Masterclass, including Q&A 18:00 Masterclass ends We hope to see you there! Read more about the DTU Executive MBA. Who is the MBA programme for? DTU Executive MBA is an AMBA-accredited Master in Management of Technology programme for ambitious professionals at various stages of their careers who seek to enhance their skills in leadership, innovation, and technology. Participants include current executives and senior managers, aspiring leaders, and mid-career professionals aiming to elevate their impact through an investment in an MBA programme. Innovation is essential for growth. Without continuous renewal of products, services, processes, and business concepts, companies risk losing market share. That is why the DTU Executive MBA, as a Master in Management of Technology, focuses on innovation, new business creation, and the leadership of current and emerging technologies such as AI. Every assignment in the programme is designed not only to expand knowledge but also to address real business challenges. In other words, the Executive MBA can be applied in daily work from day one. Admission requirements include a bachelor’s degree, HD, or equivalent professional experience, along with a minimum of five years of professional experience. This must include at least three years in a managerial role, gained through direct reports, consulting assignments, or project management. Qualities such as curiosity, adaptability, self-reflection, and strategic insight are important personal attributes for success in the programme. Visit the DTU Executive MBA programme page for more information. Speaker Oliver Alexy is Professor of Innovation & Organization Design at TUM School of Management, Technical University of Munich. Previously, he held several roles in the Innovation & Entrepreneurship Group at Imperial College Business School in London, England. Oliver’s teaching encompasses lectures and seminars on topics such as organizational design and renewal, technological chance, strategy, business models, open innovation, and entrepreneurial growth. In his research, Oliver studies how to design organization that effectively deal with extremely high uncertainty, such as high-tech start-ups, R&D units, online communities, and social enterprises. In particular, he looks at how collaboration, knowledge disclosure, or framing may contribute to the strategic renewal of established companies and the establishment and growth of start-ups as well as entire industry ecosystems. This research has been published or is forthcoming in leading international academic journals as well as practitioner-oriented outlets such as Harvard Business Review, California Management Review, Sloan Management Review, and McKinsey Quarterly. LinkedIn Profile