Psychonomics of Ignoring and Negligent Behaviour

• Author(s): Suman Luthra • Publisher: Atlantic Publishers & Distributors (P) Ltd • Publisher Imprint: Atlantic • Subject: Economics • BISAC: psychology Psychonomics of Ignoring and Negligent Behaviour explores the intersection of economics and psychology to understand how human behaviour shapes everyday economic decisions. Moving beyond the assumption of rationality, it uncovers how biases, perceptions and habitual neglect influence real-world choices. Through case studies and examples, the book illustrates how small acts of ignorance can lead to significant, often irreversible consequences. Drawing from the adage “A stitch in time saves nine,” the book highlights the impact of delayed action on individuals and society, including the loss of natural, physical and human resources. Focusing on India's growth aspirations, it stresses the importance of preserving existing assets while creating new ones, advocating for greater awareness, stronger regulation and better institutional coordination for sustainable development. By combining economic reasoning with psychological insight, this book offers a fresh perspective on everyday behaviour and its broader economic implications, making it relevant for students, policymakers and general readers alike.