28-05 | From Mic to Market: How to Build a Podcast That Actually Grows Your Brand

Masterclass Details: Free for members • SGD50 / AUD60 for non-members Thursday, 28 May 2026 12:00pm SGT/MYT/HKT • 02:00pm AEST Online via Zoom ————— Podcasting isn’t just about hitting record, it’s a powerful tool for building authority, attracting the right audience, and unlocking real opportunities. In this masterclass, podcast strategist and producer Charlotte Lewis-West shows founders and operators in the Launchpad Singapore community how to turn podcasting into a strategic growth asset. Learn how to create conversations that cut through the noise, build meaningful relationships, and drive visibility and credibility—whether you’re launching your own show or guesting on others. Walk away with a clear, practical roadmap to turn your voice into growth. Key Takeaways: – Position your podcast (or voice) for growth, not just content – The 3 smartest ways founders can use podcasting – How to create conversations that build authority – Turn podcasting into a relationship and opportunity engine – A simple roadmap to get started and see results About the Speaker: Charlotte Lewis-West Founder, CLW Media | Podcast Strategist & Producer Charlotte Lewis-West is a podcast producer, strategist, and consultant who helps brands and founders amplify their voice through high-impact audio storytelling. With a decade in media, journalism, and podcast development, she specialises in taking clients from concept to launch – crafting narratives, coaching hosts, managing full-scale production, and building growth strategies that reach the right audience. Charlotte has worked with global brands such as Microsoft, Unilever, Visa, and Mastercard, and advises entrepreneurs across Singapore, Australia, the United Kingodm and the UAE on how to use podcasting for authority, visibility, and business growth.