The 4:2 Formula

The Most Proven Selling Strategy in New Home Sales For over a decade, The 4:2 Formula® has been the #1 selling strategy for home sales professionals across North America. The 4:2 FormulaⓇ is a strategic structure (not a script!) for sales conversations that informs sales counselors of both where they are and where they are going in the discussion with their buyers. The premise is simple: 4 key discovery questions drive you toward 2 key agreements with your customer. CLICK HERE TO LEARN MORE. ORDER BY THE CASE AND SAVE $$$.