Icy Blond Toning System™

(Tone. Neutralize. Perfect — in 4 simple steps) WHAT THIS SYSTEM DOES A complete daily routine designed to: ✔ Neutralize yellow and brassy tones ✔ Enhance cool, ash, and platinum shades ✔ Maintain blonde clarity and brightness ✔ Hydrate, protect, and improve manageability WHAT YOU GET Icy Blond Shampoo Icy Blond Conditioner Icy Blond Toning Spray FREE: Whipped Cream Leave-In Foam HOW IT WORKS Step 1 — Cleanse & Tone Icy Blond Shampoo → Gently cleanses while neutralizing unwanted warm tones → Enhances cool, icy blonde shades → Helps maintain brightness and clarity Step 2 — Condition & Enhance Icy Blond Conditioner → Softens and detangles the hair fiber → Maintains tone while improving smoothness → Adds shine without weighing hair down Step 3 — Tone & Perfect Icy Blond Toning Spray → Instantly neutralizes yellow and brassy tones → Enhances cool, ash, and platinum finishes → Refreshes color between washes → Leaves hair light, soft, and balanced Step 4 — Hydrate & Protect (FREE) Whipped Cream Leave-In Foam A targeted leave-in foam that: Lightweight, no-rinse conditioning foam Deeply hydrates without heaviness Softens and improves manageability Protects color with Integrity 41® Leaves hair silky, smooth, and balanced WHY THIS WORKS Blonde hair easily turns warm due to oxidation and environmental factors. This system neutralizes brassiness while maintaining hydration and tone balance for a clean, icy finish. RESULT Cool-toned, bright blonde hair — smooth, soft, and free from yellow or brassy tones. VALUE ADD Receive Whipped Cream Leave-In Foam FREE Your essential leave-in step to maintain tone, softness, and hydration every day.