A lighter, lower-protein introduction to WILD. Beef Gentle delivers the bold taste of beef in a recipe designed for maximum digestibility. By blending beef with insect protein and wholesome fibre like beet pulp and apple, we've created a meal that is nourishing, satisfying and incredibly kind to the digestive system. This is a Grain Free recipe. The Perfect Start For Puppies We recommend all puppies start their WILD journey on our Gentle range. It provides the essential building blocks for growth in a format that is incredibly kind to developing digestive systems. Under 6 months: Start here to build a strong foundation 6 months+: Continue with Gentle or transition to our 80:20 range Why Choose Gentle? Dual-Protein: A unique dual-source protein blend combining beef with insect protein offering easy-to-absorb amino acids Gentle Digestion: Featuring a balanced mix of carrot, sweet potato and apple, this recipe provides gentle fibre and energy that supports smooth digestion Cold-Pressed: We press our ingredients are just 45°C. Unlike traditional high-heat kibble (extruded), this preserves the delicate enzymes and natural flavours, ensuring the nutrients are bio-available and ready to be absorbed Biologically Appropriate: Delivered in a convenient format that honours your dog's ancestral needs - no fillers, no artificial preservatives, and no synthetic additives. Proudly made in the UK. OUR RECIPE HONEST MATHS GUARANTEE: All of these ingredients %s are taken on a dehydrated basis, just before the cold-pressing process. What you see on our ingredient lists is exactly what your dog gets in their bowl - not what the ingredients started as. To learn more about our Honest Maths Guarantee, click HERE. Animal Ingredients - All dehydrated before weighing Beef 28%, Insect Protein 15%, Plasma 5%, Beef Tallow 4%, Beef Liver 3% Fruit/Veggie/Superfood Blend - All dehydrated before weighing Potato 20%, Sweet Potato 6%, Peas 4%, Apple 4%, Carrot 4%, Linseed 3%, Beet Pulp 3%, Minerals 2%, Brewer's Yeast 1%, Seaweed 1% Analytical Constituents Protein 32%, Fat 12%, Ash* 8%, Fibre 4.5%, Moisture 6%, Glucosamine 1000mg/kg (cartilage), Chondroitin 500mg/kg (cartilage) 368kcal/100g *this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more! To learn more about our verified 75% rating on All About Dog Food, click HERE.