A Roadmap for Revenue Management (4Nov26)

– The A-Z of Hotel Revenue Management Click here to download the brochure. Dates: 4 Wednesdays: 4th – 25th November 2026 The format is 10am – 12.30pm (Online) About the Programme: A Revenue Management programme aimed at hospitality professionals with an entry level knowledge of Revenue Management, who would like to grow this knowledge and gain a practical understanding of revenue management principles. The programme will also support the development of employees currently working within reservation and front office roles, providing them with revenue management skills. What you will learn: Revenue Management Concepts and Metrics Pricing and Segmentation Distribution and Technology Choosing a competitive set The importance of reputation management Monitoring industry trends – current and future How effective collaboration between the Revenue, Sales & Marketing functions contribute to commercial success How to build and lead an effective and proactive revenue culture within your property Tips on remaining agile in an ever changing environment Trainers: Amanda O’Donovan Amanda is a commercial consultant, specialising in revenue strategy & analysis. Amanda has a proven track record of leading multi-disciplinary (Sales, Marketing, Revenue) teams in achieving key business objectives. A results driven professional with expertise in implementing key processes and technology to increase efficiencies and revenue across the organisation. Supporting the utilisation of Opera PMS and configuration, as well as channel managers & revenue management systems, Amanda has excellent project management skills, coupled with a strategic outlook and proven leadership ability. Amanda has a proven record of forecasting revenue, implementing strategy and delivering results across key market segments. Amanda regularly guest lectures in various educational institutes including Shannon College of Hotel Management and Munster Technological University in the area of Revenue Management. Amanda’s key skills lie in the areas of: Revenue strategy & analysis Channel Manager and Revenue Management System implementation Budgeting and forecasting Deirdre McDonald Deirdre is a marketing, revenue management and service excellence specialist to the Tourism Industry with professional experience across anextensive range of hospitality and food & beverage businesses. A successful track record in hotel General Management allows Deirdre to deliver revenue and marketing support underpinned by an appreciation and understanding of hotel operations and the link between service excellence and commercial success. Deirdre delivers regular training programmes for IHF Skillnet and is programme tutor and mentor on the Diageo Learning for Life programme. Deirdre’s key skills lie in the areas of: Revenue Management Sales and Marketing strategy – planning and activation Service excellence and reputation management Price €195 pp – for Members Price €250 pp – for non-Members This course is limited to 20 people. Book your place below. For more information, call Dervla O’Neill on (086) 083 6626, or email: oneilld@ihf.ie