Issue No. 99 - ASICS

Explore the story behind ASICS, the Japanese sportswear brand built on the belief that movement and design can contribute to a healthier, more balanced life. This issue of Magazine B examines how ASICS evolved from its origins in performance footwear into a globally recognized brand that combines scientific research, craftsmanship, and Japanese design principles. Through interviews, photography, and brand analysis, it reveals the philosophy behind ASICS’ commitment to innovation, comfort, and the pursuit of better movement for athletes and everyday users alike. A thoughtful collectible for sports enthusiasts, design lovers, and anyone interested in how technology, culture, and human-centered thinking come together to shape a lasting global brand. At Misc Store we carry a selection of titles from Magazine B. Browse the collection here. Details Measures 17 x 24 cm Counts 180 pages Magazine B x Misc Store Amsterdam Magazine B is a collectible publication that tells the stories behind the world’s most inspiring brands. Each issue is dedicated to the journey of one brand, exploring its origins, values, design, products, and the people who bring it to life. Combining thoughtful journalism with photography and editorial design, Magazine B offers a unique perspective on creativity, culture, and the art of building enduring brands.