Experience the benefits of direct, active ice massage Effective treatments in 5-10 minute vs. 20 minute for passive ice packs Quick deep tissue penetration focused on target areas Effective therapy for ligament, tendon and muscular injuries Immediate ice massage increases treatment effectiveness and speeds recovery Product Features Portable Carry Cooler keeps Ice-Up stick frozen up to 12 hours Take anywhere for immediate post activity ice massage Leak proof design Ergonomic, insulates comfort grip barrel for controlled ice massage Patented ice grippers allow full range of controlled massage pressure Affordable, small and easy to carry - fits in sports bag or car glove bos Simple and effective - just fill it, freeze it and carry it for ice on the spot Includes Ice-Up stick and insulated Carry Cooler