The Ohno Book: A Serious Guide to Irreverent Type Design
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description: From the cult favorite typography studio and foundry OH no Type Co. comes this richly illustrated and endlessly entertaining handbook featuring type specimens, process sketches, and instructions for creating typefaces.The purpose of this book is to make type design fun. As author and OH no founder James Edmondson explains about type, “For me, it’s been a refuge, an infinite playground where I’m constantly excited to explore something new. It’s a place where I can exercise my need for control in a productive way.” OH no Type Co.'s wildly imaginative fonts—including Beastly, Casserole, Hobeaux, Ohno Fatface, Polymath, Regrets, and Vulf—lend an exuberant, psychedelic flair to packaging, editorial design, gig posters, and apparel, earning the company cult-like status in the graphic design community. Edmondson shares his knowledge and passion for type design with his signature humor, candor, and warmth beloved by his many students and followers. Along with a visual feast of fonts and signage and type ephemera, the book includes guidance and practical information for graphic designers and typographers, including: Expert advice on designing type fonts How to balance practical concerns with creativity Why OH no names fonts after an obscure funk band and a French school of decorative arts What it takes to earn a living as a type designer And much more As engaging to read as it is to look at, this spirited go-to handbook is a must for all graphic and type designers looking for inspiration and instruction from a leader in the field.TYPE DESIGN GURU: Founder James Edmondson is a sought-after instructor at California College of the Arts, Letterform Archive, and Cooper Union. He hosts the popular podcast OHNO Radio and writes the OH no Type School blog series. INSPIRATION AND INSTRUCTION: The Ohno Book is both a treasury of type design and a practical guide to the craft. It features instruction and process notes for students of typography who want to hone or expand their design s…
brand: Princeton Architectural Press
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