Communicating Value with Clarity and Purpose

Module 4 teaches participants how to craft a clear and persuasive value narrative that connects clinical evidence, economic findings, and local system priorities. Building on the BIA developed in Module 3 and the evidence planning from Module 2, this session focuses on how to communicate value in a way that aligns with the needs of SFDA and MOH, and other decision makers. Participants learn how to frame benefits, address uncertainties, and present a coherent story that strengthens the overall dossier.