Case Studies in Sport Business Marketing 3rd Edition
This book offers a collection of 35 case studies on contemporary sport marketing techniques, including impacts of COVID-19 and esports integration, suitable for undergraduate and graduate students.
- This edition explores the effects of COVID-19 on sports.
Specifications
- Title
- Paperback
Variants (1)
- Paperback — 60.00 USD — In stock
AI Readiness
Good foundation, but some important product data is still missing.
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