The Chapter 1s V2 in 2-Ply Organic Snail Denim (Straight Fit)

RELEASING APRIL 15th at 8pm EDT for Pre-Order. Estimated ship date is 06/01/26. Well, we've finally done it! We made our OWN selvedge denim in the U.S.A. (Pennsylvania, to be exact) with the help of Tuscarora Mills. It took us 15+ months, a ton of trail and error, multiple prototypes, new yarns, and a whole lot of headaches (this is part of the reason we haven't released anything for a year), but would you look at that? Denim! Our goal was simple, cook up a slubby, character rich denim in the ol' US that we felt could compete with any other fancy-dancy denim out there. Our flagship. So, we bring to you our 2-Ply Organic Snail Denim (V1), the first of its name! Ourdenim is thick but not overly heavy (13.5oz), soft, and a bit like molasses in handfeel, that is to say it feels almost "wet". Our patternmaker said the denim almost feels like a rubber. That, my friends, is because of a wacky bit of construction. The warp (blue) yarns of our denim are plied. Two seperate slub yarns spun together to form a very wavy and slubby "mega" yarn. That, combined with the twist of the yarns used, the weaving density, and the fact that we gave this unsanforized fabric a rinse before it got to you made it what it is today. A first! We had to toss in a special patch to commemorate this moment. Pictured is what Tuscarora, myself, our pattern maker, and our manufacturer all did to the 2-Ply garments at one point in this process. Stared at them and thought: "I hope this works."