90 Days To Freedom x3
OFFER ENDS FRIDAY… Stop Working For Your Academy. Start Having Your Academy Work For You Escape the daily grind and transform your BJJ school into a stress-free, profitable business without watering down your teaching… by completing one simple task each day for 90 days https://vimeo.com/1086033775/e3061a865e?share=copy JOIN THE COURSE — $300 TOM BARLOW & CHELSEA LEAH Owners of Escapology BJJ · World Champions I’ve been coaching kids for almost 16 years in BJJ and this is the best singular look at the subject I’ve seen. As a university professor who teaches people to work with kids you have done an incredible job with this! DREW D. (Black Belt) Great content brother. The kids eBook is so helpful! RENATO S. (Black Belt) All of the eBooks and curriculums have been a crucial part of our kids classes, game changer! Elisha D. Gym Owner The Simple Secret To Building A Successful, Sustainable BJJ School Most Instructors Miss. … And how you can get it done by completing one small task a day for the next 90 days. Does it feel like you’re giving all your energy to a business that quietly eats your life? Perhaps you feel like you can’t teach the way you like because your students keep quitting. Maybe you spend more time worrying about how you’ll pay all your bills this month than spending time with your family. If any of those sound like you, then this will be the most important message you read all day. Here’s why… Here’s the thing… You didn’t open a school to become the cleaner… or a receptionist. You opened it because you love jiu-jitsu. You’re good at it. Probably very good at it. And then somewhere along the way, you became the receptionist, the social media manager, the person chasing Dave for three months of unpaid tuition, and the one on their hands and knees with a mop at the end of a 14-hour day. That’s the technician’s trap. You’re brilliant at the craft, but by the time you step on the mat to teach, you’re too tired to give your best, as you’ve spent all day doing every single job. The business quietly starts eating all your time, meanwhile your trials forget about the session they booked that morning. Your students drift off without saying goodbye. You lie awake doing maths about rent. It’s the same for many owners. It doesn’t have to be like that… You can build a sustainable school that gives you exactly the lifestyle you want. And you can get it done in the next 90 days by using operational stacking. Before we get into that, you might be wondering who I am and why you should listen to me… Let me introduce myself… I’m Tom In case we’ve never met, my name is Tom Barlow. I’m a BJJ instructor and world champion. And along with my bad-ass wife, I run Escapology BJJ in Cambridge, U.K. I’ve been coaching for over 20 years, and the first few of those I spent grinding away on the mats, not getting very far. Like a lot of instructors, my business partners and I were passionate about martial arts, but absolutely useless at everything else involved in running a school. It wasn’t until I started working on that side of things that our school took off. But there was a big problem though… All the business coaching was generic fluff unrelated to running a martial arts school or, worse, told us to water down our coaching and become a McDojo. (I literally had one “consultant” tell me we shouldn’t let kids hit pads. Pads were only for those who upgraded. Talk about unethical.) It’s not JUST about the classes… The breakthrough came when I realised that most gym owners do everything completely backwards. They rely on their classes to do everything. They think great classes mean their students will invite all their friends to train. They think great classes will keep everyone who joins training forever. They think that teaching great classes will magically. Teaching great classes is important. But the structures and systems you put in place around them are critical. Those are what build sustainability and give you back your sanity. The solution isn’t better classes. It’s Operational Stacking. Operational stacking starts with nailing down the business fundamentals of your school. Then, step-by-step, add systems that support those fundamentals and your classes. When you lock down your business foundations, you create a sustainable business built around three things : Your Art: the way you teach, your classes, the flavour of Jiu Jitsu. This is why you got into teaching in the first place. Your Income: Financial security for you and your gym to thrive, and those financial headaches become a thing of the past. Your Lifestyle: To take a break when you want, teach the classes you like and finally start enjoying your weekends again. And this works even if you’re opening a brand new facility and need to hit break-even from day one. Or if you’ve been open for years and just want your weekends back. And even if you hate admin so much that the word “spreadsheet” makes you tap. When Chels and I married and opened our gym in Cambridge, we used this principle to rapidly grow our school. Within 10 months, we’d hit 150 members and had built the most successful competition team in the area. I’ll show you do the same inside the 90 Days To Freedom course. Introducing 90 Days To Freedom 90 Days To Freedom is a structured course designed specifically for BJJ schools that’s delivered straight to your inbox every morning for 90 days. Each day you get one bite-sized, combat-sports-academy-specific task per day to complete. The course is designed a simple two part system: Why: Open your daily email to get your single 15-to-20-minute action item for the day and why it matters. (Emails are only Monday – Friday. Weekends are for rest after all). Now: do the task before your morning coffee cools, then go run your classes with total peace of mind. This isn’t another marketing course. It isn’t motivation. It isn’t just theory. It’s implementation. Every email moves your academy one step closer to becoming a sustainable, profitable business. Email is perfect for this course… Email is the perfect delivery system for this course. You don’t need another 40-hour video course. You don’t need more overwhelm. You need momentum. One win every single day that’s easy to access and get done. And those small wins stacked in the right order become massive results. That order matters more than people think. On the 90 Days To Freedom course you’ll lock down your foundations first. Then you’ll build out the rest of your supporting systems in a series of sprints focussed on a specific area of your school. Just like Jiu Jitsu you build the foundations first then add the fancy step that is super effective and looks cool. Revolutionary stuff, I know. (It isn’t. But almost nobody does it.) Here’s a how the course breaks down… The course is roughly broken down into six “sprints”. Each sprint builds on the next, and by the end of the course, you will have everything in place and set up. Here’s a breakdown of each sprint: SPRINT 01 STRONG FOUNDATIONS Before you chase more students you need to define what your academy stands for so attracting the right members becomes easier. We’ll also look at the structure of your school so it’s set up to actually makes money. You’ll calculate exactly how many members you need to become profitable. You’ll set pricing that reflects your value instead of copying the cheapest school in town. By the end of this sprint, you’ll finally understand your mission and the numbers instead of hoping everything works out. SPRINT 02 Build a Predictable Leads Machine Word of mouth is wonderful. It’s also unpredictable, and relying on it is the reason many schools struggle to grow. We’ll build a simple marketing system that consistently brings enquiries into your academy without complicated funnels or expensive agencies. You’ll learn generate leads and follow up with them automatically. (You’ll even get templates to get it done super-fast) You’ll stop relying on luck to get people onto your mats. By the end of this phase, you’ll have a system that can consistently generate 3-5 enquiries a day on autopilot. SPRINT 03 Turn More Trials Into Members Getting enquiries is only part of the battle. The next step is turning those enquiries into members. You’ll learn how to create an unforgettable first experience. Run trial classes that people genuinely enjoy. And enrol more new members without ever feeling like a pushy salesperson. SPRINT 04 Build a Culture People Never Want To Leave Retention isn’t an accident. It’s designed. It starts by understanding your foundations that you covered in sprint 1. Then layering simple coaching systems that improve student experience, increase referrals and dramatically reduce cancellations. You’ll also build out some simple automations that make your members feel seen. SPRINT 05 Replace Yourself This is where life really starts to change and you can claim back hours of your time a week. You’ll build simple operating procedures. Learn to “farm instructors” and delegate effectively. Most importantly, you’ll begin removing yourself from the day-to-day jobs that steal your evenings. Because freedom doesn’t come from working harder. It comes from building systems. SPRINT 06 Scale Without Sacrificing Finally… you’ll learn how to generate additional revenue without burning yourself out. You’ll plan events, increase cash flow, your build your team, and stress-test your business. By the end of the course, you’ll leave with an academy that’s built for long-term success, not constant survival. This course works even if… This course works even if you… Love teaching but hate feeling trapped by the business. Want more students without becoming a full-time marketer. Are tired of relying on referrals and hoping things improve. Want systems instead of stress. Want to earn more while working less. Want to build an academy that supports your family and lifestyle. If you’re looking for shortcuts or magic tricks… this isn’t it. however, if you’re willing to complete one small task each day, this could completely change your academy. So how much is it? I’ve spent thousands learning this stuff and invested tens of thousands in ads over the years. If you were to hire a private business consultant to fix your gym’s operations, you could easily expect to pay $3,000 to $5,000 for a custom audit. Alternatively, trying to figure this out through trial, error, and tens of thousands in cancelled student memberships. But I don’t want to charge you anywhere near that for two simple reasons. Firstly, I know what it’s like to be stretched thin on both time and cash. Asking an overworked owner for thousands upfront doesn’t make sense. I’d rather make this an easy decision so you can get in, do the work, and see real results. Secondly, Jiu Jitsu is a life-changing activity. Better-structured academies will allow amazing instructors out there to help more people get the benefits of training. That’s worth a lot more than whatever I could charge for a course. I’d rather put this in the hands of every BJJ instructor who needs it than gatekeep it behind a price tag that makes people hesitate. So for a limited time, this course is just: $997 $297 (Or 3x instalments of $100) That’s about the same as a fancy Gi and a good meal. And if your monthly tuition is anywhere around that figure, then growing by just one student covers the whole course. Grow by two, and you’re in profit. Grow by a dozen or more, and, well, you can do that maths yourself. HERE’S WHAT YOU GET: You get instant access to: #1 90 DAY EMAIL COURSE – starts Monday 11th October. One email and supporting videos and templates delivered to your inbox each day. #2 AUTOMATION TEMPLATES – copies of the exact emails and SMS campaigns I use in my school each day. #3 GROWTH TOOLS & TRACKERS: easy to use tools to help you map out your growth, capacity, pricing and more. Plus a couple of other goodies, I’ll send you over the next couple of days. All you need to do is click the button below, enter your info, and complete your order. JOIN THE COURSE — $300 or pay in 3 monthly installments of $100 If you want to pay in your local currency, just hit red button at the side of your screen. The simple question you should ask yourself… The simple question you should ask yourself is, “Where do you want to be 90 days from now?” You have two options… You keep doing what you’ve always done. You continue spending 14 hours a day at the academy, doing manual admin, worrying about rent, and mopping the mats late at night while feeling burnt out. Or… You spend 15 to 20 minutes a morning following one clear task. Ninety days later, your lead generation is automated, trial conversions hit 75%+, attrition drops under 5%, and your facility runs smoothly whether you are on the mats or taking a night off. 100% LIFETIME GUARANTEE Try course completely risk-free for 30 days. Open the daily emails, follow the daily bite-sized tasks, and put the systems to work in your academy. If you don’t feel the daily guidance is saving you time, bringing order to your academy, and making your operations clearer, simply email us within 30 days for a full refund. No questions asked. JOIN THE COURSE — $300 or pay in 3 monthly installments of $100 FREQUENTLY ASKED QUESTIONS How much time do I need each day? That depends on the task, but the vast majority of them can be completed in less than an hour, many as little as 15 mintutes. Each email and task is deliberately concise so you can implement the task quickly and move on with your day. Will this work if I am opening a brand-new facility? Yes. The system is structured to build financial and intake foundations right away so new gyms can work toward break-even as quickly as possible. What if I hate spreadsheets and technology? It’s impossible to get away from technology these days. However, you don’t need complex technical skills to get the most out of thise course. The instructions show you exactly what to do step-by-step with simple, easy-to-use tools. And as long as you have a basic grasp of sheets and documents you’ll be fine. Will this work with other martial arts? Absolutely. The framework is based around business principles work rather than a martial art. The course is created with BJJ instructors in mind and as a result references activities you’d find in a BJJ classes, but the principles are universal. Is there a long-term contract or recurring fee? It is a single, one-time payment of $297 or 3x $100 for full access to the 90-day course and resources. With the course you also get 90 days inside the Open Mat community. This is where you can get access to me and other instructors who can offer advice and help your trouble shoot your problems. If you decide to continue with the Open Mat community it’s only $100/mo. That depends on the task, but the vast majority of them can be completed in less than an hour, many as little as 15 mintutes. Each email and task is deliberately concise so you can implement the task quickly and move on with your day. Yes. The system is structured to build financial and intake foundations right away so new gyms can work toward break-even as quickly as possible. It’s impossible to get away from technology these days. However, you don’t need complex technical skills to get the most out of thise course. The instructions show you exactly what to do step-by-step with simple, easy-to-use tools. And as long as you have a basic grasp of sheets and documents you’ll be fine. Absolutely. The framework is based around business principles work rather than a martial art. The course is created with BJJ instructors in mind and as a result references activities you’d find in a BJJ classes, but the principles are universal. It is a single, one-time payment of $297 or 3x $100 for full access to the 90-day course and resources. With the course you also get 90 days inside the Open Mat community. This is where you can get access to me and other instructors who can offer advice and help your trouble shoot your problems. If you decide to continue with the Open Mat community it’s only $100/mo. STOP OVER THINKING IT AND START GROWING YOUR SCHOOL If you’re not happy with where your school is at you need to take a different approach. This course is that differnt approach. REGISTRATION CLOSES : DAYS HOURS MINS SECS
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