Kenra Platinum Deluxe Defense Shampoo

What It Is Protect and defend your hair with Kenra Platinum® Deluxe Defense Shampoo + Conditioner. Discover daily hair defense against breakage, color loss, and damage during heat styling.* This multi-protective formula enhances shine, preserves color vibrancy, and reduces breakage by 91%.** Formulated to enhance style memory to effortlessly retain your style longer. What It Does • Strengthens hair by 91%* • Maintains color vibrancy up to 82% after 20 washes • Protects the hair from damage during heat styling** • Enhances + locks in hair moisture • Promotes overall healthy feeling and looking hair *against combing breakage on damaged hair **against combing breakage during brushing while heat styling on damaged hair vs. a non-conditioning shampoo What Else You Need to Know • Vegan formula* • Formulated without SLS/SLES sulfates**, parabens, & sodium chloride *free from animal-derived ingredients **SLS/SLES=Sodium Lauryl Sulfates/Sodium Laureth Sulfates.