Datejust 31, 278274-0020

The Rolex Datejust 31 278274-0020 takes a familiar configuration and gives it a noticeably warmer character. Its pink dial sits against cool Oystersteel and an 18ct white gold fluted bezel, creating a contrast that feels distinctive without being overtly feminine. At 31mm, the proportions give the dial enough space for the colour to make an impact without allowing it to dominate the watch. The Roman numeral hour markers bring structure to the softer pink tone, while the fluted bezel introduces a sharper edge and the Jubilee bracelet brings texture through its five-piece link construction. The result is a Datejust with plenty of visual interest despite relying on a relatively simple combination of materials. The date sits beneath the Cyclops lens at three o'clock, powered by Rolex's automatic calibre 2236 with approximately 55 hours of power reserve. It is a straightforward specification built around everyday use, which is exactly where the Datejust has always excelled. What works particularly well about the 278274-0020 is the tension between colour and structure. Pink gives the watch personality, but the steel case, white gold bezel and Jubilee bracelet keep the overall design sharp, creating a Datejust with a softer character that still feels purposeful and easy to wear. Our 2026 Datejust is presented in brand new unworn condition, offered as a complete set with the 2026 dated warranty card, both tags, book pack and original Rolex box. We welcome viewings in our Knightsbridge showroom.