TripleBright Oxidation Defense Purple Shampoo

This breakthrough triple-action blonde protection is powered by K18 technology to not only neutralize existing brass, but target the root cause itself, oxidative damage from metals and minerals in unfiltered tap water. For best results, pair with a weekly leave-in molecular repair hair mask. Because you should be able to go blonde, and not look back. Change your color, not your hair’s integrity. Now, with K18 triple-action tech, you can! Benefits 1 wash removes up to 3 months of brass from hard water* Neutralizes brassiness without staining or overtoning Ideal hair tone is restored and evened* for all highlighted and lifted tones Easy-to-apply foam *k18hair.com/disclaimers