Fred Troller Design [Unit 55]

Fred Troller Design includes over 60 pages dedicated to his work for the Geigy Chemical Corporation, 50+ pages of his book covers (many for publishers Doubleday), as well as examples of the numerous visual identities and posters he also designed over his career. Through his use of use of bold colour, photographic imagery and minimalist sans-serif typography, Troller was preoccupied with eliminating visual chaos and the desire to communicate complex ideas with concise minimalism – ideas that contrasted to the more ornate trends that prevailed in the visual culture of the 1960s.