Marketing Budgets, Staffing, and Process Metrics 2026/2027: Chapter 11: Media and Entertainment

Chapter 11 provides comprehensive benchmarks for marketing function metrics in the media and entertainment industry, including organizations that create, produce, and distribute content across television, film, digital media, music, gaming, and publishing. This industry spans broadcasters, streaming platforms, film studios, production companies, music labels, gaming firms, and other media and entertainment organizations. The 22 respondents in this sector vary significantly in scale, ranging from organizations with annual revenue exceeding $1.2 billion to those with revenues below $95 billion.