DESCRIPTION A soothing balm for breast-feeding mums Made with antioxidant-rich oils like Grape Seed and Sunflower Oil Hydrating and soothing ingredients like Shea Butter and Natural Vitamin E Free of Lanolin – a wax secreted by the glands of wool-bearing animals Does not need to be removed prior to feeding as the ingredients are edible Naturally preserved with Hops Extract – free of Parabens and Phenoxyethanol For Breast Feeding Mums – We’ve made a formula which we believe is the healthiest for your baby while also helping to soothe a sensitive area and keep the skin in good condition. Rather than use Lanolin, we’ve chosen a number of edible and soothing oils and combined them with calming and conditioning ingredients. To give you one less thing to think about, this balm does NOT need to be removed prior to feeding. Tips for Avoiding Breast Feeding Discomfort In an ideal world, breastfeeding will be comfortable. Some mum's and babies have no problems from the start, while for others it can be a struggle – everybody is different. Lactation consultants can help with specific techniques. The following information may also help you need less of our balm :) Nurse on the best breast first if you have one: Babies often nurse more gently on the second side since they’re less hungry so best breast first to dampen their appetite. Ensure the correct baby latch: The best latch position is off-centre, with more of the areola below the nipple in your baby's mouth. Try to ensure your baby’s mouth is open with tongue down before inserting the nipple. Adjust positions: You may find that certain positions make it easier for your baby to latch on correctly and are much more comfortable than others. Experiment to find the best position for you and your baby. Cold packs: Some mum's find a cold pack before nursing can help to dampen the initial pain of latching. Clean your nipples gently after breastfeeding: If you have a cracked or bleeding nipple, rinse the breast after each feeding with water to reduce the risk of infection. Some practitioners suggest rinsing the nipple with breast milk. This study found rubbing breast milk on the nipple after feeding worked better than Lanolin in reducing healing time. INGREDIENTS Vitis Vinifera (Grape) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Calendula Officinalis (Marigold) Flower Extract, Cera Alba (Beeswax), Caprylic Capric Triglyceride (Silky Natural Ester), Butyrospermum Parkii (Shea Butter), Polyglyceryl-3 Diisostearate (Emulsifier), Theobroma Cacao (Cocoa) Seed Butter, Hydrogenated Castor Oil, Lecithin (Soy), Tocopherol (Natural Vitamin E), Humulus Lupulus (Hops) Extract.