Megabass Levante JP Spinning Rods

The LEVANTE was built around a central philosophy: ergonomics first. Ito approached the rod’s design from the perspective of how the human hand actually holds, casts, and retrieves — and engineered every component around that starting point. At the core is the High Density X-Graphite System. Unlike conventional graphite construction, LEVANTE’s layered approach reduces excess resin and optimizes the layer patterning individually for each rod model. The result is a blank that’s more balanced, recovers faster, and holds up to daily use — without becoming stiff or unforgiving. Anglers get a rod that is both sensitive and stable, improving casting precision and lure control in a way that feels natural rather than engineered. Designed Around the Angler The reel seats are where the ergonomic thinking becomes most visible. Ito developed three proprietary systems — each patented to serve different fishing applications: The IES (Ito Ergonomic-Contact Seat) uses a fast-back bridge design that seats deep in the palm, increasing contact points for feel and control in spinning applications. Its sweeping tapered fore-grip puts the angler’s hand in direct contact with the blank, which matters enormously for detecting subtle bites in finesse fishing. The ITS (Ito Trigger System Ergonomic Casting Seat) is purpose-built for power fishing. Its sculpted shape and extended trigger deliver a secure grip when fishing big baits and heavy cover — whether casting with one or two fingers, or locking in with a full-palm retrieve. The IAS Type-L (Ito Engineering Airy-Fit Ergonomic Seat) takes a minimalist approach, reducing contact surfaces to cut weight and material while preserving stability, comfort, and sensitivity across both casting and spinning applications. Rounding out the build are the LEVANTE Original Guide System, an aluminium machine-cut hood, and a carefully shaped butt end — all designed to complement the rod’s overall balance and reduce angler fatigue over long sessions. The winning LEVANTE series will be exhibited at the Red Dot Design Museum in Essen, Germany — housed in the former boiler house of the Zollverein coal mining complex, a UNESCO World Heritage Site, and the largest contemporary design exhibition in the world.