BASIC LUXURY

Basic Luxury. This is the PAC core for the everyday hustle – no large print, no noise, no excuses. A clean white shirt finished with a white silicone rubber logo. Barely visible. Deliberately felt before it's seen. The logo you feel before you see it. Raised silicone rubber – matte, tactile. You notice it when you run your fingers across it. That's intentional. Understatement as a statement. Built like every PAC piece. 280 gsm Turkish organic cotton – properly heavy, structured but soft. Holds its shape wash after wash and ages well instead of falling apart. Designed in Salzburg, made in a European shirt manufactory, printed in Germany. Permanent collection. This isn't a "basic". This is the one you'll reach for every morning.