K18 TripleBright Purple Shampoo

K18 TripleBright Oxidation Defence Purple Shampoo The K18 TripleBright Oxidation Defence Purple Shampoo is the world's first triple-action K18 purple shampoo to remove brass-inducing metals and minerals, neutralise existing brassiness, and defend against future oxidation, all in one wash. This is not a colour-depositing toner but a breakthrough hair care formula engineered to tackle the root cause of brassiness for blonde like new, hair like new. If hard water and brassiness are dulling your colour, this is the shampoo that changes everything. BENEFITS Removes up to three months of brass from hard water in a single wash Neutralises brassiness without staining, overtoning, or turning hair purple Defends against future brass with biopolymer technology Restores and evens ideal hair tone across all highlighted and lifted shades Easy-to-apply foam format distributes evenly from roots to ends Will not stain hands, nails, or shower surfaces Suitable for all hair types and textures PERFECT FOR Blondes, highlights, balayage, and lifted or colour-treated hair of any texture that is battling brassiness, dullness, or the effects of hard water. Ideal for anyone wanting longer-lasting, brighter blonde results between salon visits without the risk of purple overtones or staining. HOW DOES IT WORK? The K18 TripleBright Purple Shampoo is powered by K18 triple-action technology working across three stages simultaneously. First, ionic detox actively removes the metals and minerals from hard water that cause brassiness to develop in the first place. Second, precision violet technology neutralises existing brass with targeted colour correction that will not stain or overtone even with repeated use. Third, a biopolymer defence system helps prevent metals and minerals from reattaching to the hair during washing, so brassiness is less likely to return. The result is brighter, longer-lasting blonde that looks and feels salon-fresh. WHY CHOOSE K18 TripleBright Oxidation Defence Purple Shampoo? Triple-Action Formula - removes, neutralises, and defends against brass in one step, something no traditional purple shampoo can do. No Staining, No Overtoning - precision violet technology brightens blonde without the purple patches, purple hands, or purple shower walls. Tried and Tested - rated 4.9 out of 5 stars by hundreds of verified buyers and trusted by hairdressers worldwide. Pro Tip For best results shampoo first with K18 Prep Detox Shampoo followed up with Triple Bright.