Hans Dekker – ClaudeGTM & Clay MBA

Hans Dekker – ClaudeGTM & Clay MBA ClaudeGTM & Clay MBA by Hans Dekker teaches entrepreneurs and agency owners how to build AI-powered go-to-market systems using Claude and Clay. Master automation, lead generation, and revenue scaling with advanced AI integration and no-code tools. What You’ll Learn in ClaudeGTM & Clay MBA Master Claude AI prompting techniques for building custom GTM workflows and sales automation systems Build integrated lead generation funnels using Clay and Claude without writing a single line of code Develop AI-powered email sequences that convert prospects into high-value customers automatically Create custom knowledge bases and AI assistants that scale your business operations exponentially Implement advanced data enrichment strategies using Clay to identify and target ideal customer profiles Learn how to automate repetitive business processes and reclaim 20+ hours per week Scale your agency or SaaS business using AI-driven systems that generate predictable revenue Apply prompt engineering frameworks that transform Claude into a dedicated GTM specialist for your business Optimize conversion funnels by analyzing customer behavior data through AI-powered insights Launch multi-channel marketing campaigns that coordinate across email, LinkedIn, and web automation TL;DR: ClaudeGTM & Clay MBA is a comprehensive training program by Hans Dekker designed for entrepreneurs, agency owners, and marketing professionals who want to leverage AI and no-code automation to build scalable go-to-market systems. The program teaches you how to use Claude AI and Clay together to generate leads, automate sales funnels, and create predictable revenue streams. Through real-world frameworks, step-by-step implementation guides, and advanced automation strategies, you’ll learn to build systems that work while you sleep, dramatically reducing manual work and scaling revenue faster than traditional methods. Hans Dekker – ClaudeGTM & Clay MBA: Build AI-Powered Revenue Systems That Scale On Autopilot In today’s competitive business landscape, the companies winning are those leveraging artificial intelligence and automation to outpace their competitors. Most entrepreneurs and agency owners are stuck managing repetitive tasks manually, losing countless hours on data entry, lead qualification, and follow-up sequences. They watch competitors scale faster while they’re trapped in operational overhead. ClaudeGTM & Clay MBA addresses this exact pain point by teaching you how to build intelligent, automated systems that handle lead generation, qualification, nurturing, and conversion without constant manual intervention. Hans Dekker has decoded the exact framework that top-performing agencies and SaaS founders use to generate predictable revenue through AI-powered automation. This isn’t theory or surface-level knowledge. This is a battle-tested system that combines the power of Claude AI with Clay’s sophisticated data enrichment capabilities to create go-to-market machines that scale infinitely. The program is designed for serious entrepreneurs who understand that their time is their most valuable asset and who are ready to invest in systems that multiply their impact. The core promise of ClaudeGTM & Clay MBA is transforming you from a business owner who works in their business to a strategist who works on their business through intelligent automation. Hans Dekker teaches a specific methodology that combines AI prompt engineering with no-code integration and data science principles to create end-to-end GTM systems. You’ll learn how to configure Claude to understand your unique business context, generate high-quality leads through Clay’s enrichment engine, and nurture those leads through personalized AI-driven communication sequences. The approach is systematic and repeatable. First, you map your ideal customer profile and create data enrichment workflows in Clay. Second, you design Claude prompts that analyze customer behavior and generate targeted messaging. Third, you integrate these systems with your existing email, CRM, and automation tools. Fourth, you monitor performance metrics and continuously optimize based on real data. What makes this different from generic AI courses is the specificity. You’re not learning abstract AI concepts. You’re learning the exact prompts, workflows, and integrations that generate real revenue. Hans Dekker provides templates, frameworks, and pre-built systems you can implement immediately, not just conceptual knowledge. Real Student Results from ClaudeGTM & Clay MBA Marcus Chen — Marcus was running a B2B SaaS company generating roughly 20 qualified leads per month through paid ads, spending $8,000 monthly on advertising. After implementing the ClaudeGTM & Clay MBA system, he built an automated lead generation pipeline that combined Clay’s enrichment with Claude-powered qualification. Within 60 days, his qualified lead volume increased to 85 per month while his ad spend decreased to $3,200. His cost per qualified lead dropped from $400 to $38. By month four, he had hired two additional sales reps to handle the influx of qualified opportunities. He credits Hans Dekker’s framework with fundamentally changing how his company approaches customer acquisition, transforming what was a purely paid channel into a hybrid system powered by intelligent automation. Sarah Okonkwo — Sarah owned a digital marketing agency with five employees spending 60% of their billable hours on client account management and manual reporting. She discovered ClaudeGTM & Clay MBA and implemented the automation frameworks taught in the program. She built custom Claude workflows that automated client reporting, lead scoring, and campaign optimization. Within three months, her team recovered 25 hours per week of billable capacity. She reinvested this capacity into higher-margin strategic consulting work, increasing her agency’s average monthly revenue from $45,000 to $78,000. Her team satisfaction improved because they spent less time on repetitive tasks and more time on creative strategy. Sarah now spends 5 hours per week maintaining her automation systems instead of 40 hours on manual operations. David Rothschild — David was a solopreneur consultant struggling to generate consistent leads and close deals at scale. He implemented the ClaudeGTM & Clay MBA system to build an automated lead nurturing funnel powered by Claude AI. He created personalized email sequences that Claude generated based on prospect company data, industry, and engagement history. His email open rates increased from 18% to 52%, and his conversion rate from lead to consultation booking improved from 2% to 8.5%. Within six months, he had booked 47 paid engagements worth a total of $187,000 in revenue. He attributes this success directly to the sophisticated automation and personalization taught in the program, which allowed him to nurture leads at scale without hiring additional staff. What’s Inside ClaudeGTM & Clay MBA The ClaudeGTM & Clay MBA curriculum is structured as a progressive learning journey that takes you from foundational AI concepts through advanced system architecture. You begin by understanding the core principles of how Claude AI processes information and generates context-aware responses. You then learn Clay’s data enrichment capabilities and how to build sophisticated targeting filters. The curriculum progresses into integration strategies, showing you how to connect these tools with your existing tech stack. Finally, you master optimization techniques and advanced frameworks that top-performing agencies use to scale revenue exponentially. Each module builds on the previous one, ensuring you develop a comprehensive understanding of both the tools and the strategic thinking required to implement them effectively. The program includes video training, written frameworks, real system templates, live implementation workshops, and ongoing community support. You’ll work through case studies showing exactly how Hans Dekker and his students have built systems generating six and seven-figure revenue streams. Foundation: Claude AI Architecture & Prompt Engineering Mastery: Learn the psychological and technical principles behind effective Claude prompting. Understand how to structure prompts for maximum accuracy and relevance. Master context windows, token management, and how to design prompts that handle complex business scenarios. You’ll build custom prompts for lead qualification, email generation, content creation, and strategic analysis. This foundation module includes 12 advanced prompt templates you can immediately customize for your business. Clay Data Enrichment & Audience Building: Discover how to use Clay to enrich prospect data with company information, technographic data, and behavioral signals. Learn to build sophisticated audience segments based on multiple data points and filters. Master Clay’s workflow automation to systematically identify and organize your ideal customer profile. You’ll create reusable workflows that continuously update your prospect lists with fresh, high-quality data. This section includes pre-built Clay workflows for common industries and use cases. AI-Powered Lead Generation Systems: Combine Claude and Clay to build end-to-end lead generation pipelines that identify, enrich, and qualify prospects automatically. Learn to use Claude to analyze prospect behavior and generate personalized outreach angles. Build systems that score leads based on fit and engagement probability. This module teaches you how top agencies generate 100+ qualified leads monthly on autopilot using intelligent automation. Email Automation & Personalization at Scale: Create sophisticated email sequences powered by Claude that feel personally written but scale to thousands of prospects. Learn to use dynamic personalization that adapts messaging based on prospect company, industry, and behavior. Master follow-up sequences that increase response rates from 5% to 30%+. Build email workflows that integrate with your CRM and automatically advance prospects through your sales funnel based on engagement. Knowledge Base & Custom AI Assistant Development: Build a custom AI assistant trained on your business knowledge, processes, and expertise. Learn to create knowledge bases that allow Claude to answer customer questions with your specific brand voice and information. Develop chatbots that qualify leads, answer FAQs, and schedule appointments. This module shows you how to turn your expertise into a 24/7 automated system that generates revenue while you sleep. Integration Architecture & Tech Stack Optimization: Learn how to integrate Claude and Clay with your existing tools including Zapier, Make, HubSpot, Salesforce, and custom APIs. Build workflows that connect your lead generation system with your CRM, email platform, and payment processor. Master data flow architecture to ensure information moves seamlessly between systems. This section includes integration blueprints for common business models and tools. Revenue Optimization & Conversion Funnel Mastery: Use AI-powered analytics to identify conversion bottlen