Marketing Concepts and Strategies by Ferrell (Author), Lyndon Simkin (Author), Sally Dibb (Author), William Pride (Author)
This paperback book contains 832 pages and covers the latest marketing concepts and strategies, including digital marketing, data compliance, and sustainability.
- The book reflects the latest marketing themes and includes real-life practitioner expertise.
Variants (1)
- Default Title — 750.00 ZAR — Out of stock
AI Readiness
Good foundation, but some important product data is still missing.
70%