ATTITUDE Extra Gentle Unscented Hair Shampoo – EWG Verified Vegan Formula with Naturally Derived Ingredients for Dry Scalp Care, 16 fl oz

Product Description ATTITUDE Extra Gentle Hair Shampoo is an unscented, EWG VERIFIED shampoo made for people who want a clean, gentle, fragrance-free hair care routine. Formulated with 98.2% naturally sourced ingredients, this vegan shampoo helps cleanse hair while preserving the natural balance of the hair and scalp. The formula features blueberry leaf extract to help soothe and protect a dry scalp, plus watercress and Indian cress extracts known for their purifying and tonifying properties. Its gentle, plant-based cleansing system is free from silicones, SLES, parabens, and phthalates, making it a smart choice for sensitive scalp care, fragrance-sensitive users, and families looking for a cleaner daily shampoo. Ideal for all hair types, ATTITUDE Extra Gentle Hair Shampoo delivers a simple, trustworthy wash experience with no added fragrance, dermatologically tested care, and a vegan formula designed for clean beauty shoppers. Key Benefits Gently cleanses hair and scalp without added fragrance. Helps soothe and protect dry scalp with blueberry leaf extract. Supports stronger-looking, revitalized hair with watercress and Indian cress extracts. EWG VERIFIED, vegan, and dermatologically tested formula. Made for sensitive scalp routines and everyday clean hair care. Free from silicones, SLES, parabens, and phthalates. Product Information Field Details Product Name ATTITUDE Extra Gentle Hair Shampoo Brand ATTITUDE Product Type Natural Hair Shampoo Scent Extra Gentle / Unscented Size 473 mL / 16 fl oz Item Form Liquid Hair Type All hair types Key Botanicals Blueberry leaf extract, watercress extract, Indian cress extract Supplement Facts Field Details Supplement Facts Panel Not provided; this product is a topical hair shampoo, not a dietary supplement. Serving Size Not applicable Servings Per Container Not applicable Dietary Active Ingredients Not applicable Daily Value Not applicable Use Route External hair and scalp use only Manufacturer Use Direction Apply to wet hair, lather, then rinse. Ingredients Ingredient Type Listed Ingredients Cleansing & Formula Base Aqua / Water / Eau, Sodium Coco-Sulfate, Glycerin, Coco-Glucoside, Sodium Cocoyl Isethionate, Lauryl Hydroxysultaine Conditioning & Scalp Care Glyceryl Oleate, Panthenol, Guar Hydroxypropyltrimonium Chloride Botanical Extracts Nasturtium Officinale (Watercress) Extract, Tropaeolum Majus (Indian Cress) Extract, Vaccinium Myrtillus (Blueberry) Leaf Extract Stabilizers & Preservatives Citric Acid, Sodium Benzoate, Sodium Chloride, Potassium Sorbate Certifications & Compliance Table Claim / Standard Product Information EWG VERIFIED Certified EWG VERIFIED for clean ingredients and transparency. Vegan Vegan formula. Dermatologically Tested Dermatologically tested for hair and scalp use. Natural Origin Formulated with 98.2% naturally sourced ingredients according to ISO 16128. Unscented No added fragrance; suitable for people sensitive to fragrances. Free From Paraben free, phthalate free, silicone free, and SLES free. Good Manufacturing Practices EWG VERIFIED products are associated with transparency and good manufacturing practices. Dosage & Usage Instructions Recommended use: Apply to wet hair, lather, then rinse thoroughly. The manufacturer does not list an exact measured amount, so use only enough shampoo to cover the scalp and hair based on hair length and thickness. Best time to use: Use during a regular shower or hair wash routine, morning or evening. For dry or sensitive scalps, lukewarm water is preferred over very hot water. Frequency: Suitable for routine use as needed. Daily use may be appropriate for some hair types, while dry or textured hair may benefit from less frequent washing. Food guidance: This is a topical shampoo and is not taken with food. Do not ingest. Hydration tips: Rinse well and follow with ATTITUDE Extra Gentle Conditioner for better softness and manageability. Avoid overwashing if the scalp feels dry. Cyclic vs. daily use: No cycling is required. Use consistently as part of a fragrance-free hair care routine. What to expect: Hair should feel clean and refreshed without added fragrance. Sensitive users may appreciate the unscented formula and gentle scalp feel. Warnings: For external use only. Avoid contact with eyes. If eye contact occurs, rinse thoroughly with water. Discontinue use if irritation, redness, or discomfort occurs. Keep out of reach of children. Ingredient-by-Ingredient Breakdown + Synergy Aqua / Water / Eau: Main solvent that helps dissolve and distribute the formula evenly. Sodium Coco-Sulfate: Cleansing surfactant that helps remove oil, dirt, and buildup from hair. Glycerin: Humectant that helps attract moisture and support a softer hair feel. Coco-Glucoside: Plant-derived cleansing agent that supports mild foam and gentle cleansing. Sodium Cocoyl Isethionate: Mild surfactant that contributes to a creamy cleansing feel. Lauryl Hydroxysultaine: Foam-supporting cleansing ingredient that helps improve lather quality. Citric Acid: pH adjuster that helps keep the shampoo formula balanced. Glyceryl Oleate: Conditioning ingredient that helps leave hair feeling softer after rinsing. Sodium Benzoate: Preservative that helps maintain product freshness. Sodium Chloride: Viscosity adjuster that helps control shampoo thickness. Potassium Sorbate: Preservative that supports formula stability. Panthenol: Also known as provitamin B5; helps condition hair and improve softness. Guar Hydroxypropyltrimonium Chloride: Conditioning polymer that supports detangling and smoother hair feel. Nasturtium Officinale Watercress Extract: Botanical extract used to help purify and revitalize the hair care formula. Tropaeolum Majus Indian Cress Extract: Botanical extract included to support stronger-looking, revitalized hair. Vaccinium Myrtillus Blueberry Leaf Extract: Botanical extract used to help soothe and protect a dry scalp. Formulation Synergy: This formula combines gentle cleansing surfactants with humectants, conditioners, preservatives, and botanical extracts. The cleansing system removes buildup, glycerin and panthenol help support softness, guar conditioning polymer improves manageability, and blueberry leaf, watercress, and Indian cress extracts provide the formula’s scalp-soothing and revitalizing botanical profile. FAQs Q1: Is ATTITUDE Extra Gentle Hair Shampoo good for sensitive scalp? Yes. ATTITUDE Extra Gentle Hair Shampoo is unscented, dermatologically tested, and formulated for people who prefer a gentle shampoo for sensitive scalp routines. Q2: Does ATTITUDE Extra Gentle Hair Shampoo have fragrance? No. ATTITUDE Extra Gentle Hair Shampoo has no added fragrance, making it suitable for users who are sensitive to scented hair care products. Q3: What are the key ingredients in ATTITUDE Extra Gentle Hair Shampoo? The key botanicals are blueberry leaf extract, watercress extract, and Indian cress extract, combined with gentle cleansing and conditioning ingredients. Q4: Is ATTITUDE Extra Gentle Hair Shampoo vegan? Yes. ATTITUDE Extra Gentle Hair Shampoo is listed as vegan and is made for shoppers looking for plant-based personal care. Q5: Is ATTITUDE Extra Gentle Hair Shampoo EWG VERIFIED? Yes. ATTITUDE Extra Gentle Hair Shampoo is EWG VERIFIED, meaning it meets clean ingredient and transparency standards. Q6: Can ATTITUDE Extra Gentle Hair Shampoo be used daily? It can be used as part of a regular hair wash routine. Frequency depends on hair type, scalp condition, and personal cleansing needs. Q7: Is ATTITUDE Extra Gentle Hair Shampoo free from parabens and phthalates? Yes. The product listing identifies ATTITUDE Extra Gentle Hair Shampoo as paraben free and phthalate free.