A Pocket Guide to New Balance From its origins producing arch supports and orthopaedic products to its irrepressible rise creating specialised athletic footwear, to its omnipresence as a style staple, New Balance and been defining footwear for well over a century. Featuring all the brand's most iconic models and the celebrities who have made the signature 'N' synonymous with sport and fashion, this is a must-read for all sneaker heads.