K18 TripleBright Purple Shampoo

The first triple-action purple shampoo to remove metals + minerals, neutralize existing brass, and defend against future brassiness for blonde like new, hair like new*. Powered by K18 triple-action technology: Removes brass-inducing metals and minerals with ionic detox Neutralizes brassiness with precision violet technology that won’t stain or overtone Defends against future brass with biopolymer to help prevent reattachment of metals + minerals during washing Apply foam shampoo to wet hair, distributing evenly, lathering from roots to ends. Let sit for 1–3 minutes maximum, then rinse. Use up to once weekly.