Kin

Tira, ⵜⵉⵔⴰ, takes its name from the Amazigh word for “the written,” translating the spirit of ancient Tifinagh script into tactile, modern architecture for the home. Rooted in the visual language Amazigh women have preserved through weaving, the collection explores how a mark becomes a story, written in wool. Kin speaks to connection: between generations, between artisan and loom, between the individual and those who came before. An expression of belonging, it honors the relationships through which tradition endures, bringing warmth and sculptural depth to the home in an earthy Moroccan palette. Handwoven in the Middle Atlas village of Beni M’rirt by artisans led by Soukina, these rugs continue her late mother’s legacy of excellence in dense medium to high knot techniques. Made from 100% live wool and dyed with natural ingredients by a third-generation family, each piece carries rich color and plush texture.