New Laundry (Achille Serre)

A remarkable, original, promotional poster for Achille Serre dry cleaners and laundry company, designed by Bentley/Farrell/Burnett Designs, 1971. The pop-art inspired design features a vibrant 3D representation of a soap box entitled "New Laundry". Founded in the late 19th century, Achille Serre was once a prominent British laundry well-known for their innovative cleaning processes. From the archive of the printer G&B Arts. A higher resolution image is available for viewing on request.