[Flavoured Soju] CHUM CHURUM - SOONHARI Plum 360ml

Chum Churum Soonhari is a premium flavoured soju produced by Lotte Chilsung, known for its lower alcohol content and refreshing fruit flavours. This light and easy-to-drink soju is infused with real fruit juice, offering a sweeter and more approachable option for soju enthusiasts. Its smooth, clean profile makes it ideal for those new to soju or looking for a casual drinking experience. Food Pairing Grilled Meats Seafood Korean Spicy Dishes Tasting Notes Aroma: Fresh and fruity, with natural fruit aromas matching the flavour variant. Palate: Smooth and sweet, with balanced fruitiness and a clean texture. Finish: Light and refreshing, leaving a subtle fruity aftertaste. Production Method Soonhari is made by blending distilled alcohol with alkaline water and real fruit juice, giving it a natural sweetness and vibrant flavour. Its lower alcohol content caters to casual drinkers and enhances its approachability. Interesting Fact Soonhari, meaning "mild" or "soft" in Korean, reflects its lighter alcohol content and smooth taste. Its popularity has grown globally, with flavour variants like peach and grapefruit appealing to a wide range of consumers seeking a modern twist on traditional soju.